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Are you like me? Able to fret ages about what you should put in your introduction? Wondering what people need to read, before they will read the rest of your blog post? I found a simple solution to that and I am happy to share that with you here!
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My blog is the beating heart of my website. Every week I post a new article and present it to my clients, fans and readers. I love doing this, spreading useful tips and tools, preferably the easy way. I call this the B.E.S.T. way: with as little Brain Activity, Energy, Stress and Time as possible! Continue reading
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You may well feel you’re the only one in your field who doesn’t have a blog. And that this makes you feel silly. Well, so long as you feel silly, your blog won’t happen. Why? Putting yourself down isn’t going to get you into the right frame of mind to put your valuable content into a nice, pleasant, value-packed blog post… is it? Continue reading
Let me get straight to the point: writing for everyone is both a fact and fiction. It is beyond any doubt a fact that “writing for everyone” is pure fiction. Why? It is just impossible to write for everyone. Let me tell you why… Continue reading
I remember how much time I sweated over writing the content for my first web site. I totally got my knickers in a twist about what to write, how to write it, what writing style to use, and it took me ages, every time. Continue reading
How do you structure a blog post?
This is one of the most frequently asked questions I get time and time again. And I want to help you with that as clearly as I can in this post. And don’t worry, lots of entrepreneurs struggle with structuring. You’re not alone and it is easy to fix, once you know how. Let’s start cooking! Continue reading
I love sharing with you what I have learned. If there anything I have learned from all my years of business blogging, it is that your blog is a Super Source. I’d love to tell you about this, because I never see this posted anywhere about blogging. And when I speak about your blog as a super source, I speak about impact! How does it feel for you to have real impact on people, organisations, groups, businesses, and on the way we think? That’s just amazing, isn’t it? Continue reading
When you promote your blog, you’re in ‘selling mode’. And blogging for your business has nothing to do with selling. Blog promotion creates conflict, and jeopardises the desired outcome. So yes, promotion is really hurting your blog. Continue reading
Let me share with you what has been part of my journey: in 2003 I started to blog as a freelance translator. I knew nothing about marketing. I had never heard of target audience, and I most certainly had never given any thought to who my ideal readers could be. All I knew was that I had a unique combination of experience, knowledge and style, as a construction engineer and translator Dutch & English. That is what I wanted to blog about. So I did 🙂 Continue reading
Clarity is King. Blog Fog will stand in the way. When you are not entirely clear what your main purpose of your blog is, then you have a problem. Why? Well, not only will wil show in what you write, how you write, what topics you will cover, and slow you down. You won’t connect with your readers, your content will be safe but superficial. Continue reading