Help, my clients don’t have problems…!


Creating happy clients used to cloud my view when it came to problems. I was so focused on helping, offering value, tips, systems and strategies to make blogging a happy experience, that I overlooked the one major, most important common factor… problems. All of my clients had problems. And most of my clients didn’t think their clients had problems… 


Well, I’ve got news for you: everybody has problems. And solving problems is far more lucrative than making people happy. So, whenever I talk about describing the problem as must-have ingredient of your blog posts… and I hear someone say “my clients don’t have problems” I illustrate that each and every client of each and every entrepreneurs has problems… Did you realise that? Will you let me explain why I am certain that everybody has problems and that this is wonderful?

Why should you address problems?

Addressing your clients’ problems on your blog is necessary. Now, the word problem here, covers a wide range, because this could be anything, so long as your clients, fans and readers have suffer some kind of pain. Why is that? Well, the human brain is wired in such a way that when the pain system is triggered, people are tempted to “buy”. In other words, you and I and all of our clients, fans and readers, wish to resolve any kind of “pain” – and with that also the associated problems. You can therefore use this to your advantage in your blog posts.

Are you sure your clients don’t have problems?

First of all, you must find out which problems your clients, fans and readers have. When you don’t know them, then this whole mechanism won’t work. However, your clients do have problems. More than they realise. And more than you realise. And I am more than happy to explain why. The word “problem” should be seen as a collective… as a problem can be disguised as a:

  • Challenge
  • Issue
  • Fear
  • Insecurity
  • Shortage
  • Lack
  • Annoyance
  • Struggle
  • Imbalance
  • Lack of Focus
  • Ignorance
  • Unachieved Goal
  • Unfulfilled Desire

In short, anything that can be experienced as a problem. And for which you can provide a solution. And you do have that solution, since you are writing from your expertise, your products, your advice, your coaching or your training with which you have had heaps of experience.

How do you discover your clients’ problems?

To help you map your clients’ problems, I’d like to give you an example of an former client of mine who actually had said to me: “Help, my clients don’t have any problems.” She organises romantic holidays for couples in one of Europe’s capitals. Her clients, fans and readers are holiday makers and they don’t necessarily have problems to be solved. Still, she has something powerful and inspiring to offer them. Not only can she provide required information, so that her clients don’t have to go and find that information themselves. But also offer highly specific information that will save her clients and readers, offer them a special experience they would not have discovered themselves, and may be  turning their break into the ideal holiday.

So, these clients could run into all sorts of problems, irritations and frustrations if exploring a city on a short romantic break, without the professional and expert help and tips from her. And these issues are precisely the issues you can and you must mention in blog posts. You are then painting the landscape in front of your readers… to make it clear to them what your added value is.

So, if you are in business with a similar service – one that doesn’t seem to address problems at first sight – then think again. You can offer solutions in the form of clever tips, a checklist or an information package. These types of solutions will bring home to your clients, fans and readers that they may be facing problems, and that you are able to save them that hassle. Always keep in mind, you see, that you know infinitely more about your topic than your clients, fans and readers do.

By describing the problem your readers will realise that you know what you’re talking about and they will recognise that your blog posts are relevant for them. And when you’re structuring your blog posts by using my Blog Recipe you will naturally engage them in resonating with the problem, make them understand the impact of that problem if and when that persists, as well as feeding their motivation to wanting your solution.

Is this something you recognise about your product or service and your blog? Then let me know in your comment what it is you do and why your clients don’t have problems, then I will give you a personal tip about how you can discover and describe your clients’ problems and their impact.

Invitation to The Free Blog Recipe Webinar

It is my greatest wish to inspire and encourage you to build your online legacy. Would you like be confident in sharing your valuable content with your readers, prospects, fans and clients in the most simple, fast, and authentic way? Wouldn’t you just love to eliminate the unnecessary stress, time, effort and energy that you experience about blogging?

Are you ready to start writing for your blog with confidence? Then book your spot now, as numbers are limited. See you there! The totally Free Blog Recipe Webinar

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6 thoughts on “Help, my clients don’t have problems…!

  1. Marieke

    So.. if you can add value to the life of your client, it can also be something like you taking away the risks of a possible bad experience. I like that idea. Especially when someone has fear about something, like making a choice in buying a car, or choosing a holiday or just not having enough time to look for the best car or the best holiday. Nice blog! Thanks!

    1. Saskia van de Riet Post author

      Absolutely, Marieke, taking away risks your clients didn’t know they were running is most definitely adding value. It’s always the why underneath the why that is the real ‘problem’… which you can then help solve for them.

  2. Veron Goemans

    Saskia I totally agree that all people have problems in the way you mentioned how they appear.
    My clients don’t know how to start writing their book for example.
    I Love your sentence ‘you are then painting the landscape…’

    1. Saskia van de Riet Post author

      Great, Veron. And, you could ask your book writing group members using a poll about the problems they are facing. That will give you great insight into what they are facing, and how you can help them.

  3. Joycet Reinders

    The fact that problems can be presented in so many other words is an eyeopener to me. And of course we as people are living off the problems we’re meeting on our life’s path. They are the motor behind our growth. Nice blog, Saskia.

    1. Saskia van de Riet Post author

      Too right, Joycet, problems – like pain – are a wonderful feeding ground for growth.


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