The most overlooked blindspot


Blogging is my passion. Having written, edited, and analysed thousands of blog posts, I have discovered the biggest and most overlooked blindspot that could really be holding you back. Would you like to know what that blindspot is?

biggest blindspot


You are offering and sharing valuable content on your blog, every single week. You’re sharing this blog with your clients, fans and readers and present it to new audiences in groups and other people’s networks. You conclude your post with a call to action. And you receive some comments on your posts. What you are looking for, though, is more comments. You wish to have a greater impact on your target audience, you want to inspire people, you want your readers to resonate with your blog content, you would love to be perceived as the go-to expert in your field. You are doing all you can… as far as you know. Yet still… perhaps there is something you don’t know yet. Something you’re overlooking? Would that be possible? That there is something you’re not yet doing, because you didn’t realise the impact it would have?

And that’s what life is all about, right? You do what you can. You learn what you learn. You apply what you learn, as you are fully aware that taking action, the actual implementation of newly acquired knowledge, skills and insights is essential. Yet, there’s still some resentment, disappointment. You’re still inwardly expecting more. More comments, more clients, more feedback and more impact. Do you recognise any of this? Then, by all means, keep reading.

I have discovered something that I just had to share with you. I am sharing it, because in essence, it is so simple… yet, it is easily overlooked. As had I, until it became clear to me from having read ridiculous amounts of blog posts, which has enabled to conclude what the biggest blindspot is.

What is the biggest blogging blindspot?

That blindspot is failing to address your reader. And then mostly that you don’t do this sufficiently in the actual wording within your blog post. It is emphatically not something you’re doing wrong, let me be clear about that! This is not about the value of your content, nor about you not knowing what interests your readers. No! What I mean is directly addressing your reader. Actively, directly speaking to your reader, in the right grammatical wording – if you’ll permit me to mention grammar. The blindspot lies in the words you’re using to address your reader. And, to be more precise: the personal pronoun you’re using.

How can you fix that?

Too often, I see the word ‘we’ appearing in blogs. Or ‘they’. That doesn’t work well. Why? Because your readers will read your blog post at a time that is later than the moment you wrote it, somewhere in the world, and you don’t know when or where. You also have no clue what frame of mind your reader is whilst reading your post. Your reader also isn’t reading your blog post, sitting hand-in-hand with someone else, reading with two pairs of eyes at the same time…. So, the only correct words to use for addressing each of your readers directly and personally are ‘you, your, yours’ in singular. Those words are the only words that ensure that your reader will feel being personally addressed by you.

Your reader won’t feel that when reading words like ‘we, one, people, women, they, our’ !! That is a real blindspot, and one you must be aware of and avoid! I’m sure you agree, right?

Reading this, and recognising this isn’t enough, though. I want you to do something with this, implementing this NOW…! That’s how you will begin noticing the difference for yourself. Read one of your previous blog posts, check how you can improve that one. Would you do that for me? Actually, I hope you won’t šŸ˜‰ I really wish for you that you will be doing this, for yourself. And for your readers! You can take the first step, right now.

Let me know in your comment what the first thing is, that you’re going to do now that you’re aware of this blindspot. And if you put the link in of a previously written blogpost of yours, I’ll give you one personal tip to either prevent or overcome this blindspot. Deal?

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12 thoughts on “The most overlooked blindspot

  1. Anja

    Great post and good reminder of the Blindspot.
    I agree that it should be personal.
    And I agree also with Linda. It can feel like hammering only on one point and then I am stopping reading.

  2. Amrita Basu (Misra)

    I like that you focused on something we can all take action on. I need to take more care of edits though.

  3. Linda

    Saskia, This is probably a good rule of thumb, but I can see where, if used improperly, “you” might backfire. I have heard all too many times someone says “you need to….” and the response coming back is “Don’t tell me what to do!”

    Thanks for sharing this blindspot! I will look out for it.

  4. Kimberly Schramm

    Too many times, we treat our blog, Twitter and Facebook platforms as if they are megaphones for us to shout with instead of a tool to listen and respond to our audience. I’m taking on a new model of communication that is more about my listener and less about me.

    Thanks for a thoughtful and well written blog post.

  5. Maria

    I agree, Saskia! I’ve learned this many times in the past and have tried as much as possible to apply this rule whenever I write. Nowadays, I also inject the “I” to combine with “you: especially when blogging. I find it more personal but it’s just me. Thanks for this great affirmation!

  6. meryl hayton

    Thank you for the reminder!
    Years ago I took a day long workshop with a celebrity yoga instructor. All day long she talked about herself, I, I, I etc…. I vowed to be mindful of that when I’m teaching because its about them. You, your, yours etc… I tell relatable stories using’ I’ but then switch to’ you ‘ when I connect my story to what I’m trying to teach them.

  7. Julia Neiman

    This is such a great topic Saskia. I have been guilty of this in the past. I do try to do a better job now but I’m not 100% certain that I do.

  8. Kate Benzin

    Saskia, you started with a great title. Of course, I wanted to know what my blindspot was. Very clever. And excellent post. I agree – our posts must be personal, draw the reader in like a friend. Thanks.


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