What is Your Vision [and why should you have one] ?


Fabulous, you have a blog for your business! Congratulations! You have a blog full of relevant and great blog posts, sharing your volcano of value with you clients, fans and readers. You’re happy and excited about your blog and you want thousand if not millions of people to come and read your posts. Nothing can beat receiving many comments on your blog posts, and you feel sure you’ll be seeing more and more of those comments since your blog is a source of new clients. Perhaps you recognise this?

What is Your Vision

You will hear me say this often and regularly: your blog should be working for you, instead of the other way round. I have noticed that this will become much easier, when you have a vision. A vision for your blog, that will enable your ideal readers to connect with. The more powerful your vision, the sooner your ideal readers will become enthusiastic about it, too. This type of connection and enthusiasm will be the reason that your blog will impact more and more people in an increasingly more profound way.

Mind you, your vision should be appealing, and even better, your vision should be must bigger than your business goals and should reflect values that speak to people’s imagination. Values that are important to you and that will work well for your readers and your clients. You don’t merely offer a service or a product to your clients… no, you also offer them a highly inspiring goal for themselves!

Before I went into the blogging and content writing business, I had been an entrepreneur in my translation agency Word-ing. I was successful on various counts. I was very aware of my core values, and those of my business. I never developed a true vision for that business. First, because I hadn’t realised how powerful a vision would be, and second because I wasn’t working from my passion.

That has completely shifted for me. And I really want to share this with you, because I truly believe you can benefit from this hugely. Primarily to have more impact with your business and your blog. I’ll be sharing my vision with you, and how that vision came about. I do this, so as to give you and example with which you can build a powerful, appealing vision for your blog, too. I believe everyone holds a vision, you too, and all you need is a gentle nudge in the right direction to word your vision clearly, and present this to your clients, fans and readers.

Legacy Content Builder Vision

My vision for my blog is Love, Live & Leave your Legacy. I believe in the power of entrepreneurs. I support them in sharing their knowledge, experience and valuable gifts for more impact, by building a personal business legacy for generations to come. I know so many entrepreneurs that have a volcano full of value to share with their clients: I have no other choice but to support them to also inspire the next generation.

This vision ties is beautifully with my big, meaningful personal goal “I inspire people“. My vision is supported by my three most important values for blogging with impact: authenticity, impact and freedom. Blogging with impact for me, means creating a dialogue with you, the reader of my blog. The fundamental idea behind this, is that I want you to have the maximum impact as an entrepreneur in the world around you. This requires freedom and authenticity. Freedom and authenticity to pass on my vision to you, in my personal, unique way. And also freedom and authenticity for you: the freedom to read or not to read, the freedom to resonate or not to resonate with what I’m sharing.

Creating an authentic dialogue makes a blog credible, accessible, and powerful. A blog is a platform for freedom of choice.

Now, the choice is yours: what is your vision?

Do you have a vision? Feel free to share it in your comment below. This way, you’re immediately on the road to having more impact!

Don’t you have your vision, yet? Then, start creating yours now by answering these four questions for yourself:

  1. Which three values are most important to you for your business and your blog?
  2. How do you view yourself and your blog in the future?
  3. What is your personal big meaningful goal?
  4. What is the essence of what you want to create for your clients with your blog?

You have a vision… what’s next?

As soon as you have a vision – even if you know it’s not yet perfect – do voice this vision. Share it with your family members, with your friends, and with your clients, fans and readers. Share it across social media, on your website, through your blog. Ask for feedback, whenever you want. And feel your freedom to amend your vision whenever it feels right for you.

Don’t wait any longer. Don’t do what I did: running a business without a vision for 12 years. That makes doing business less fun and a lot harder than necessary. Create your vision,  visualise your vision, share your vision and experience – like me – how wonderful it is to inspire people. In freedom, with authenticity and impact!

Please feel  share the vision you have for your blog below. Asking for help creating your vision is also allowed, of course. I am very much looking forward to reading your vision!

Invitation to a free call with me to become the Master of Your Blog

HOW would it be for you to get to know me and experience the ways in which I can liberate you from what is currently obstructing you from creating an active, relevant and engaging blog that people want to read?

To create a blog vision and a 6-step plan to get an active blog off the ground for your business? To discover the 6 ingredients for your blogging strategy and take away the next steps for your blog?

I give you ONE hour of my time and my expertise for FREE
All I ask it a donation of EUR 30 to a good cause,
offering the poorest children of Zimbabwe 9 years of primary education.

Book your call NOW




Live, Love & Leave your Legacy



12 thoughts on “What is Your Vision [and why should you have one] ?

  1. Simone Maaswinkel

    Hi Saskia,
    Thank you for your contribution..
    It reminds me to share and give the best from me to the world.
    It also gives me more awareness and knowledge how to do this and to learn to share in more ways I know till this moment. Step by step I will develop and come from the inner world to the world around me.

  2. Marie-José

    Dear Saskia,

    Inspiring as always xxx

    My vision: Trust Your Inner Strength (Vertrouw Jouw Innerlijke Kracht)

    My core business : help as many women as possible saying goodbye to their limiting beliefs.

    My personal mission: make the world a better place.

    Love xxx


    1. Saskia van de Riet Post author

      I love that, Marie-José, from my own experience I know how important it is for women to trust their inner strength.
      So go, and build your Legacy – one woman at a time!

  3. Veron Goemans

    Great blog Saskia, thank you for the powerful subject you choose.

    My vision and belief is that all entrepreneurs with knowledge have a book inside them. And I see it as my duty to inspire them to write that book so they have much more impact in the world. Books remain even though the writer passed away. So books are a huge legacy for the next generation. My blogs are the vehicle for helping entrepreneurs to start writing their book.

    1. Saskia van de Riet Post author

      Wonderful, Veron, to empower entrepreneurs to write their book as part of their legacy. Very powerful, and yes, your blog is a crucial part of your vision.

  4. Kit

    Dear Saskia,
    Thank you for this beautiful blog. I am a total beginner in blogging. You made me clear how helpful it is to have a Vision which is bigger than my business. Thank you for that!!

    1. Saskia van de Riet Post author

      You’re very welcome, Kit. Do voice your vision, it will support you. Regardless of how my blog posts you’ve written or published. It will guide you to write more and more engaging blog posts.

  5. Alice Gerard

    I’ve been blogging for more than ten years and I really don’t yet have a vision. I would like to create a vision for this blog. I’m a freelance journalist, who is maintaining a personal blog, with stories, photographs, and artwork. Eventually, I’d like to connect my blog to a website (still only in the hoped for stage) in which I could sell artwork and photographs. So… how to turn the dream into a reality… I don’t know yet.

  6. Maria

    My vision for my business is “To empower people to publish low content books using fresh done-for-you hand-drawn and mouse-made creative private label rights (PLR) designs, relevant information, and free resources.” I could have a nobler one I suppose but I guess this is what I see myself doing for my tribe. I’m sure this would evolve over time. Thanks for this great post!

  7. Ramona Mead

    I’m really struggling with this for my blog and website. I don’t have a business, I just want to blog about books, but I know I need to figure out a way to shift that so I am reaching more people and hopefully eventually monetizing my blog. I think I’ll spend some time writing out and thinking on the questions you pose.

  8. Shelly Maynard

    I’ve been blogging for a little over 6 years — and never really had a vision. I have always been kind of all over the map. For several years, I tried to do what others were doing but when I learned of how shady some people can be trying to earn a dollar, I pulled back because it’s against my values. After a near-death experience last year, I have spent the last 12 months trying to do just this – find my vision. I’m on my way with it as I’m testing the waters with new posts but it hasn’t been long enough to judge how that’s going to go over. Thanks for sharing this inspirational guide!


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